Crafting Process

30+ years crafting the World’s finest custom fit golf clubs

Bespoke clubs that start with you.

Our point of difference is that we start with you.  Through our patented fitting system, we determine your specifications before your custom set is built.  Our philosophy is to build your set for you in a manner similar to how a bespoke Savile Row tailor would craft a custom tailored suit for you.  Measurements are determined first, materials and flourishes come next and then our craftsmen will meticulously build your set to fit you perfectly.  The result?  Clubs with impeccable fit and finish that allow you to perform to the best of your abilities.

We balance all of our golf clubs using part weight

When we craft a client’s custom fit set, we begin by selecting the appropriate shafts and shaft weight.  We weight sort all shafts to +/- 0.5 grams.  After selecting the shafts we trim them to the appropriate finish length.

We then match club heat weights to reach desired swing weights.  Our main difference from other companies is that we have never, and will never use lead, weight pins or other added material to banace our golf clubs.  Many companies profess that putting weight down a hosel is important, but we do not believe it makes sense.  Adding weight down the hosel does not help the golf club’s performance, it moves the finished center of gravity more toward where the weight is added.

We do not use swing weight as a selling point but rather for quality control purposes.  When we are crafting a custom set we check and double check that each club is within +/- half a swing weight point.  Swing weight is not a measure of weight but rather a measurement of inch ounces of torque (leverage).  For instance, if you add weight to a club wherever you put the weight, the overall weight of the club will go up the same amount.  Regarding swing weight, if you place the weight toward the grip or toward the club head, the swing weight will be different.  A few things that change swing weight: club head weight, grip weight, shaft weight, length of the club and lie angle of the club.  The longer the golf club, heavier the swing weight.  Every inch in length is about six swing weight points.  When a club lie angle is flattened the swing weight will go up as well.  Three degrees is about one swing weight point.